A 1-minute video in India typically costs between ₹10,000 and ₹10 lakh, depending on the type of video, production quality, shoot complexity, and post-production requirements. Simple social media or talking-head videos fall at the lower end of the range, while corporate films, animated explainers, and TV commercials require higher budgets due to planning, crew, and creative execution.
This article explains how much a 1-minute video costs in India, with clear price ranges by video type, the main factors that influence video production costs, and practical tips to help businesses plan their video budget efficiently.
A video that involves professional cameras, lighting setups, location shoots, actors, and advanced motion graphics will naturally cost more than a simple talking-head video or a product demo. Let us break it down for you so you can plan your budget better.
| Video Type | Cost per 1 Minute (India) |
|---|---|
| Social Media Videos | ₹10,000 – ₹30,000 |
| Corporate / Brand Videos | ₹40,000 – ₹1,20,000 |
| Product / Explainer Videos | ₹25,000 – ₹80,000 |
| TV Commercials | ₹2,00,000 – ₹10,00,000+ |
| Animation / Motion Graphics | ₹30,000 – ₹1,00,000 |
| Documentary / CSR Films | ₹50,000 – ₹2,00,000 |
For a one-minute social media video production for platforms such as Instagram, Facebook, or LinkedIn typically costs between ₹10,000 and ₹30,000 in India. These videos are fast-paced, visually appealing, and often use motion graphics or quick transitions to grab attention. The cost depends on factors like the number of shoot locations, editing style, and background music licensing.
A one-minute corporate video production that represents a company’s culture, services, or achievements can cost between ₹40,000 and ₹1,20,000. These videos involve concept development, scriptwriting, professional shooting, and post-production editing. If the video includes drone shots, voiceovers, or animation overlays, the cost may go even higher. Businesses invest in these because such videos build trust and create a strong first impression.
Animated Explainer video production or product demos generally range from ₹25,000 to ₹80,000 per minute. These videos can be live-action, animated, or a mix of both. They often require detailed planning, clear communication, and precise editing to showcase features effectively. Animated explainers, especially 2D or 3D ones, might cost more depending on the animation style and duration.
If you are planning a full-scale TV commercial video production, the cost for a one-minute video can range from ₹2,00,000 to ₹10,00,000 or more. These projects involve creative direction, professional actors, high-end equipment, multiple shoot days, stylists, and experienced film crews. The cost reflects the scale of production and the level of creativity involved in delivering a cinematic experience.
For a one-minute animated video, the cost typically ranges between ₹30,000 and ₹1,00,000. The pricing varies based on the animation type – 2D, 3D, or motion graphics. Simple explainer animations are affordable, while 3D animations or character-based storytelling require more time and expertise, which increases the cost.
These videos require deeper storytelling, interviews, and location shoots. A one-minute segment as part of a larger documentary or CSR film can cost anywhere from ₹50,000 to ₹2,00,000, depending on travel, scripting, and post-production requirements. Since documentaries often involve real people and real stories, authenticity and planning are key.
In India, the cost of a one-minute video depends on purpose, production quality, and storytelling depth. Whether you are creating a quick social media reel or a full-fledged brand film, the best approach is to work with an experienced video production company that can guide you on budget optimization without compromising creativity. At Filmgoi, we help brands find the perfect balance between cost and impact; because great storytelling should fit every budget.
Q: Why does video production cost vary so much?
A: Costs vary based on shoot requirements, equipment, talent, editing complexity, and creative concept development.
Q: Is it cheaper to make videos using stock footage or AI tools?
A: Yes, using stock footage or AI-generated visuals can reduce costs, but it may lack originality and emotional depth compared to custom shoots.
Q: What affects editing costs the most?
A: The number of cuts, graphics, animations, and color grading can significantly impact editing time and pricing.
Q: How can I reduce my video production cost?
A: Plan your concept in advance, shoot multiple videos in one session, and reuse footage wherever possible to save time and money.
Q: Should I hire a freelancer or a professional video production company?
A: Freelancers may be cost-effective for smaller projects, but professional agencies ensure quality, consistency, and end-to-end production support.
Q: How much does a freelance videographer charge per minute in India?
A: Freelancers may charge ₹8,000–₹25,000 per minute depending on experience, but agencies provide better consistency, planning, and scalability.
