What Is Corporate Explainer Video Production for B2B Companies?
Corporate explainer video production is the process of creating short, focused videos that explain a company’s product, service, process, or value proposition in a simple and engaging way.
For B2B companies, explainer videos are typically used to:
- Explain complex products or services
- Educate prospects during sales conversations
- Improve website and landing page conversions
- Support onboarding and internal training
These videos can be animated, live-action, screen-based, or hybrid, depending on the use case.
Why B2B Companies Need Explainer Videos?
B2B buyers do extensive research before contacting sales. An explainer video helps you control that first impression.
Key benefits for B2B businesses:
- Simplifies complex offerings
Ideal for SaaS, manufacturing, IT, fintech, and industrial companies. - Shortens sales cycles
Prospects understand faster, sales teams explain less. - Improves lead conversion rates
Explainer videos increase time on page and engagement. - Builds credibility and trust
Professional videos signal reliability and scale. - Reusable across channels
Website, sales decks, email campaigns, LinkedIn, events.
Types of Corporate Explainer Videos for B2B Companies
A professional corporate explainer video production company usually creates multiple formats based on business goals.
1. Company Overview Explainer
Explains who you are, what you do, and who you help.
Best for: Homepages, pitch meetings, investor decks.
2. Product or Service Explainer
Breaks down features, workflows, and benefits.
Best for: SaaS platforms, enterprise solutions, technical products.
3. Sales Explainer Videos
Built specifically to support sales teams.
Best for: Cold outreach, follow-ups, demos, proposals.
4. Process or Workflow Explainers
Explains how your system or service works step-by-step.
Best for: Manufacturing, logistics, compliance-driven industries.
5. Internal & Training Explainers
Used for onboarding, SOPs, and internal communication.
Corporate Explainer Video vs Product Demo Video vs Brand Video
Many B2B companies confuse explainer videos with other business video formats. Each serves a different purpose.
| Video Type | Primary Goal | Best Use Case |
|---|
| Corporate Explainer Video | Simplify product or service | Website homepage, landing pages, lead generation |
| Product Demo Video | Feature walkthrough | Sales presentations, onboarding, product training |
| Brand Video | Storytelling & positioning | Awareness campaigns, company branding |
For most B2B businesses, explainer videos work best as the first touchpoint, while demo and brand videos support later stages of the sales funnel.
Corporate Explainer Video Production Process (B2B Focused)
A structured production process ensures clarity and business alignment.
1. Discovery & Strategy
- Understand your product, audience, and sales funnel
- Define video goal: leads, demos, onboarding, or education
2. Scriptwriting
- Clear, benefit-driven messaging
- B2B tone: professional, precise, not salesy
3. Storyboarding
- Visual plan of scenes and transitions
- Ensures alignment before production begins
4. Production
- Animation or live-action filming
- Voiceover, visuals, branding
5. Post-Production
- Editing, motion graphics, sound design
- Review rounds and final delivery
Animated vs Live-Action Explainer Videos for B2B
Both formats work well when used correctly.
Animated Explainer Videos
- Ideal for complex or abstract products
- Scalable and cost-effective
- Easy to update over time
Live-Action Explainer Videos
- Best for people-driven brands
- Builds trust with real faces
- Suitable for leadership messages and corporate culture
Many B2B brands choose a hybrid approach for maximum impact.
Corporate Explainer Video Production Cost for B2B Companies
Costs vary based on complexity, length, and format.
Typical pricing factors:
- Script complexity
- Animation or filming requirements
- Video duration (usually 60–120 seconds)
- Number of revisions
- Voiceover and custom graphics
B2B corporate explainer videos are an investment, not an expense — they are reused across sales, marketing, and internal teams.
How Explainer Videos Improve B2B Sales & Marketing?
Corporate explainer videos work across the entire funnel:
- Top of Funnel: Educate new prospects
- Middle of Funnel: Support decision-making
- Bottom of Funnel: Enable sales conversations
- Post-Sale: Onboarding and retention
They align marketing and sales teams with a single, consistent message.
Choosing the Right Corporate Explainer Video Production Company
Not all video agencies understand B2B communication.
Look for:
- Experience with B2B or enterprise clients
- Strong scriptwriting capability
- Clear production process
- Industry understanding
- Proven case studies
Avoid agencies that focus only on visuals and ignore messaging.
Why Professional Corporate Explainer Video Production Matters
DIY or low-quality videos can hurt credibility.
Professional corporate explainer video production ensures:
- Clear messaging
- Strong brand representation
- Higher engagement and conversions
- Long-term usability
For B2B companies, quality directly impacts trust.
Final Thoughts
Corporate explainer video production for B2B companies is no longer optional. It’s a proven tool to explain better, sell faster, and scale communication.
Whether you’re a SaaS company, manufacturer, enterprise brand, or service provider, a well-crafted explainer video helps your audience understand your value — quickly and clearly.
FAQs About Corporate Explainer Video Production
- What is a corporate explainer video used for in B2B marketing?
A corporate explainer video is used to simplify complex B2B products or services, educate potential clients, improve website conversions, and support sales teams during presentations, demos, and follow-ups.
- How long should a B2B corporate explainer video be?
The ideal length of a B2B corporate explainer video is between 60 and 120 seconds. This duration keeps attention high while delivering enough information to explain business solutions clearly.
- How much does corporate explainer video production cost?
Corporate explainer video production cost depends on script complexity, animation or filming style, duration, voiceover, and revisions. Most professional B2B explainer videos range from mid-budget to premium pricing depending on quality requirements.
- Are animated explainer videos better than live-action for B2B companies?
Animated explainer videos work better for SaaS, IT, and technical businesses because they explain abstract concepts visually. Live-action explainer videos are ideal for leadership messaging, corporate branding, and people-driven businesses.
- How long does it take to produce a corporate explainer video?
Corporate explainer video production typically takes 2 to 5 weeks. The timeline depends on scripting approvals, animation complexity, filming schedules, and post-production requirements.
- Can corporate explainer videos be used for LinkedIn and website marketing?
Yes. Corporate explainer videos perform well on websites, landing pages, LinkedIn ads, email campaigns, sales presentations, and digital marketing platforms for B2B lead generation.
Looking to create a high-impact corporate explainer video?
Work with a professional B2B corporate explainer video production company that understands your business, your buyers, and your sales goals.
Get in touch to discuss your explainer video requirements.
